Read General Mills’s Response to Our Action Alert

Tell Yoplait: Put a Lid on rBGH!

Put a Lid on It!

Yoplait markets its yogurt as being healthy for women, but what's under the lid is a different story.

Yoplait yogurt is made with milk from cows that have been injected with a synthetic hormone called recombinant bovine growth hormone (called rBGH or rBST). There are numerous health concerns surrounding rBGH, and breast cancer is one of them.

rBGH is unsafe and unnecessary. Mega-corporations like Wal-Mart and Starbucks are already making their dairy products rBGH-free. If these companies can do it, Yoplait can too.

General Mills has responded to this action alert by insisting that rBGH is safe. Read the company’s email and our response to it.

This October, ask the company to do the right thing for women's lives: tell Yoplait to put a lid on rBGH.

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Text of Email to CEO of General Mills (parent company of Yoplait)

Dear Mr. Powell:

I appreciate the effort General Mills has made toward ending the breast cancer epidemic. However, there is an even more meaningful commitment your company can make to help put an end to this terrible disease.

As you know, Yoplait yogurt is made with milk from cows treated with rBGH. I am very concerned about the health issues, such as breast cancer, that have been associated with the use of this synthetic hormone. rBGH is unsafe and unnecessary. In fact, many dairy companies, restaurants, grocery stores, and retailers as large as Wal-Mart have decided to go rBGH-free. General Mills can do it too.

By making your yogurt with only rBGH-free milk, you will be creating a healthier product for millions of women. If General Mills goes rBGH-free, other companies will follow your leadership, thus increasing the availability of artificial hormone-free dairy.

This will make a real change in breast cancer—helping to stop the disease before it starts.

I hope you will take quick action to make Yoplait yogurt rBGH-free. In the process you'll be making General Mills a well-noticed champion of women's health.

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I look forward to hearing from you.

Sincerely,

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