Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
Think Before You Pink also highlights “pinkwashers”—companies that purport to care about breast cancer by promoting a pink ribbon campaign, but manufacture products that are linked to the disease.
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Past Campaigns
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2003 Philanthropy or Hypocrisy? (New York Times ad) |
2002 Who’s Really Cleaning Up Here? |